Facebook and Instagram advertising
Meta Ads campaigns built for real enquiries — conversations in Messenger, WhatsApp or Telegram, calls and bookings — measured in cost per client, not likes.
Paid social works when the offer, the creative and the path to a conversation are designed together. A good video that leads to a long form loses clients; a precise message that opens a conversation straight away turns them into bookings.
We start with what you sell and to whom: who the client is, what stops them from buying and what proof they need to see. We build the creatives around those objections, pick the right campaign objective and send people where they reply fastest — usually into a conversation.
In our recent campaigns for a cosmetology clinic and a trauma clinic, the average cost was about $1 per conversation started, on a budget of $5 a day.
What's included
- Analysis of the offer, the audience and competitors
- Campaign strategy and audience structure
- Creative concept and production: photo, video, copy
- Meta Pixel setup and conversion tracking
- Routing to Messenger, WhatsApp, Telegram or a landing page
- Testing of creatives and audiences
- Budget optimisation based on cost per conversation
- A monthly report with cost per enquiry, not just impressions
Who it is for
- Clinics, salons, medical and beauty services
- Local businesses that want bookings and calls
- B2B companies looking for volume buyers
- Shops and brands launching a new product
How we work
- 01
Audit and strategy
Your offer, audience, past campaigns and a concrete goal, such as cost per booking.
- 02
Creatives
Scripts and assets that answer the client's objections.
- 03
Setup
The ad account, Pixel, audiences and the conversation flow.
- 04
Launch and testing
We test several variations and keep only what works.
- 05
Optimisation and reporting
Weekly adjustments and a monthly report on cost per enquiry.
How much Facebook and Instagram ads cost
The cost has two parts: the ad budget, paid directly to Meta, and our fee for strategy, creatives and campaign management. Our recent campaigns performed well even on small budgets, from $5 a day.
The fee depends on the number of campaigns and how much content needs to be produced. We send a quote after the first call.
Related work
Frequently asked questions
01 What minimum ad budget do you recommend?
For testing, $5–10 a day is enough to see what works. You pay the budget directly to Meta from your own card.
02 Do I keep my ad account?
Yes. We work inside your Business Manager, and the account, the page and the Pixel belong to you.
03 How soon will I see results?
The first conversations usually come in the first days after launch. A stable cost per enquiry takes 2–4 weeks of testing and optimisation.
04 Do you guarantee a number of clients?
We do not promise numbers before testing — nobody can do that honestly. We promise a clear strategy, constant testing and a transparent report on cost per enquiry.
05 Do you make the creatives too?
Yes: concept, script and photo or video production. If you already have materials, we adapt them for ads.