Cosmetology clinic
- Service
- Facebook & Instagram ads
- Year
- 2025
Overview
An ad campaign for a cosmetology clinic, aimed at a steady flow of new patients for the clinic's most profitable services: RF lifting, SMAS lifting and cryolipolysis.
Challenge
The premium beauty niche comes with high cost per lead and a lot of hesitation. We had to prove results fast, remove the fear of pain and turn curiosity into real conversations, not just clicks.
Solution
We built the creatives on real before-and-after results, wrote copy that answered "is it safe, does it hurt?" upfront, and sent every ad straight into Messenger so interest turned into a conversation immediately.
Results
402 conversations started at an average of $1.08 per conversation, on a $5 daily budget — and a fully booked calendar for the clinic's key services.
What we did
- Ad strategy
- Before/after creatives
- Messenger conversion flow
- Budget optimisation
