Trauma clinic
- Service
- Facebook & Instagram ads
- Year
- 2025
Overview
An ad campaign for a trauma clinic, designed to attract patients with joint pain who are looking for safe, effective treatment.
Challenge
In medical advertising, the biggest barrier is fear of surgery and the question "is this safe for someone like me?". We had to present the offer as a solution rather than a procedure and shorten the path from ad to conversation.
Solution
We centred the campaign on patients' main wish — treating joint pain without surgery — made it clear the treatment suits patients of any age, and sent every interested person straight to WhatsApp.
Results
445 conversations started at an average of $0.98 per conversation, on a $5 daily budget — a rare result in the medical niche.
What we did
- Ad strategy
- Medical-niche creatives
- WhatsApp lead flow
- Budget optimisation
